One of the most asked questions about marketing your site is how to get relevant and cheap or even free links. The answer is article marketing. But wait- before you go and start hitting every article marketing site on the web understand that not all sites actually allow the right kind of links.
For example many of the article sites online use no follow links. This means that the search engines don’t give any credit to the link. Yes – people can still click through but one of the main reasons that people submit articles is to get the link popularity as well as the anchor text from that site. If you submit your article to a site that uses no follow links then ultimately you only get the marketing from the actual click through – if there are any from the article that you wrote.
If you choose the correct sites to market your articles through then you will get all the advantages of the click throughs as well as the anchor text (used to rank your site higher for that specific keyword), link popularity (which is used to give your site more clout) and then a host of other benefits that are too c0mplex to get into here. When it comes to top rankings on Google or even Bing (since they will be supplying Yahoo results here shortly) then you have to understand that relevance, content and link anchor text are all very important. But make sure that the sites that you are article marketing through actually allow follow links.