March 3rd, 2010
Pay per click is a great way to advertise your web site and products on the internet. It is however, very competitive. You will want to use Pay per click, PPC, along with SEO, search engine optimization to increase traffic to you site. The two of these together are the main things that can make or break an online business.
Using SEO to get your site at the top of the search engine takes time, but a PPC advertising campaign can be set up in no time. PPC is really pretty simple. It is offered by various search engines including Google and Yahoo. It is a system where you pay a pre set bid amount time some “clicks” on the link in your ad.
If you have a good sales page that converts well, these clicks can add up to real sales. Even if you do not get a sale from the person who clicked through, the additional traffic will help move your site with traditional SEO. A successful PPC campaign will take some research. First of all, you have to choose your key words or phrases. This will take a little research. Next be sure to set up a mechanism for analyzing your campaign. If you are using Google PPC you can use their tools to choose keywords as well as analyze the campaign. It is important to see which keywords are resulting in sales and which ones are just costing you money. It is also a good idea to start off small. When you are sure your campaign is working the way you want you can increase your budget.
Tags: Advertising, Online, Pay Per Click, PPC, Search Engine Optimization, SEO
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March 3rd, 2010
Link building is one of the most important things you can do for your website. A large part of the way search engines determine your ranking is based on the number of backlinks to you site. There are several ways to build links and some are more effective than others. Let’s explore some of the ways to promote your site and build links.
- Article Submission- You can publish articles for free on many article submission sites. This will give you relevant links as well as some traffic to your site.
- Directory Submission- Directory submission does not work as well as it once did, but it can still be helpful if you submit to the right directories. Yahoo directory is recognized as a quality backlink by Google, but the yearly subscription cost is $300 and you may not be approved. DMOZ is a worthy directory, but it is also hard to get approval. BOTW is another good directory with the cost of $99 per year.
- Blog Commenting- In order for blog commenting to be really useful you need to find quality blogs that are relative to your site. And your comments should be helpful to the readers if you want to have the comments approved.
- Press Releases- This can be helpful if you can find a good list of press release sites to submit to.
- Social Media and Web 2.0 Pages- These are sites like Squidoo, Hubpages, Blogger, and Wordpress.com where you can publish your articles with the keywords hyperlinked to you site. This is another good way to get quality relevant back links.
These are great ways to build valuable links to your site with little or no cost to you.
Tags: article submission, Link Building, press releases, traffic, writing article
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January 7th, 2010
One of the most asked questions about marketing your site is how to get relevant and cheap or even free links. The answer is article marketing. But wait- before you go and start hitting every article marketing site on the web understand that not all sites actually allow the right kind of links.
For example many of the article sites online use no follow links. This means that the search engines don’t give any credit to the link. Yes – people can still click through but one of the main reasons that people submit articles is to get the link popularity as well as the anchor text from that site. If you submit your article to a site that uses no follow links then ultimately you only get the marketing from the actual click through – if there are any from the article that you wrote.
If you choose the correct sites to market your articles through then you will get all the advantages of the click throughs as well as the anchor text (used to rank your site higher for that specific keyword), link popularity (which is used to give your site more clout) and then a host of other benefits that are too c0mplex to get into here. When it comes to top rankings on Google or even Bing (since they will be supplying Yahoo results here shortly) then you have to understand that relevance, content and link anchor text are all very important. But make sure that the sites that you are article marketing through actually allow follow links.
Tags: anchor text, article marketing, market your articles, search engine rankings, submit your aritlces
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